The Story

Faga Handmade Jewelry is all about the human touch. They wanted a brand that felt as unique and personal as the pieces they create. The goal was to build a visual identity that uses hand-drawn elements and a vibrant palette to celebrate the artisan's journey.

Design Strategy

I developed a visual system that focuses on custom illustrations and bold, youthful energy. The logo and brand elements are intentionally organic, moving away from the rigid structures of mass-produced jewelry brands. The focus was on "The Artisan's Sketch," reflected in the vibrant colors and hand-drawn icons.

Visual Assets

The project included a wide range of assets, from packaging that doubles as art to a logo system that works across multiple sub-brands.

The Impact

Since the rollout of the new branding, Faga has established a cult following among younger demographics. The cohesive but wildly expressive visual language has helped them stand out on social platforms and at design markets across the city.