The Narrative

Dorado Coffee approached me to create a visual identity that stands out in the crowded specialty coffee market. The goal was to build a brand that feels premium yet approachable, using a vibrant palette and playful typography to mirror the energy of a perfect morning brew.

Design Strategy

I developed a visual system that uses bold, high-contrast colors paired with modern, clean typography. The focus was on "The Golden Moment" of coffee brewing, reflected in the vibrant yellow accents and the fluid, organic shapes used across the packaging.

Brand Assets

The project included a comprehensive set of brand assets, from logo design to custom social media templates and physical packaging.

The Impact

Since the launch of the new identity, Dorado has seen a significant increase in shelf presence and social media engagement. The bold visual language has helped them establish a strong, recognizable presence in the boutique coffee space.